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How to Get Gen Z‘ers to Notice Your Small Business | Marketing Tips

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Are you struggling to get Gen Z to notice your small business? Honestly, you’re not alone. Now, they’re not like Millennials or even those before them. They have their own way, and they technically are the first generation with full-on tech (and yes, that includes older Gen Z, too). This tech-savvy, trendsetting generation can be tough to crack, and a lot of businesses have been failing. 

So, if you want to have your business do better overall, then you have to keep in mind that it’s going to be about how you market your brand because, again, they’re totally different, even comparing them to the younger Millennials. So with that said, here’s what you can do to make your business pop in the eyes of Gen Z.

How to Get Gen Z‘ers to Notice Your Small Business | Marketing Tips

It All Starts with Understanding Their Values

It doesn’t matter what generation you’re in, but you can’t assume they’re the same because they’re not. Gen Z isn’t just about iced coffees, aesthetics, and TikTok dances—they care deeply about issues like sustainability, diversity, and mental health. If you want to connect with them, you’ve got to show that your business cares, too. 

So, you’ll need to share your story, highlight your eco-friendly practices, or showcase how you’re making a difference in the community. Keep it real and genuine—Gen Z can smell a fake from a mile away!

Credit: photo by depositphotos.com

Aesthetics Matter Greatly

Now, let’s talk about looks—because, let’s be honest, Gen Z is all about aesthetics. Your branding needs to be on point, from your logo to your Instagram grid. Basically, you want your marketing to look so good that they’ll Pin your material on Pinterest and make UGC out of your products- this is so important. They don’t like boring, and yes, even right down to the product label and the product packaging, it needs to be aesthetically pleasing for them. 

Chances are, this means that you can’t easily DIY your product packaging (something millennials do). Instead, you might need to take it up a notch, visit a print shop, and explore the options there. For example, you can get textures and letterpress labels for your products and packaging. Yes! The tiny details matter for Gen Z, and those little details help Gen Z determine if something is aesthetic or not. It really is an art that you need to master!

Unique Experiences Help

Experiences over stuff—that’s the Gen Z mantra. So, depending on your industry, you might want to try this. So think about how you can offer unique, memorable experiences that will get them talking: host pop-up events, exclusive product launches, or interactive workshops. Even online, you can create buzz with live streams, virtual events, or Q&A sessions. Again, it depends on your brand and the industry, but if you’re fashion, for instance, then you could try all of these! 

Jump on Social Media Trends

By all means, you should jump on trending challenges, use popular hashtags, and maybe even collaborate with influencers who vibe with your brand. Remember, it’s all about starting a conversation, not just making a sale. But being trendy helps because they’re so deadset on keeping up with trends. 

So with these tips in mind, you should be able to help Gen Z notice your business.

If you have any other ideas on ways to help Gen Z notice a business, let me know in the comments below!

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