Finding New Readers for an Older Blog | Blogging Tips

Spread the love

Okay, so you’ve been blogging for a while, and your site has been around a lot longer than a lot of things on the web which may be fresher and seem more exciting to your audience, but that doesn’t mean you should write it off! In fact, it’s totally possible to find new readers for an old blog, and here are some things that will help you do that.

Finding New Readers for an Older Blog | Blogging Tips

Social Media: Your New Best Friend

First rule of Blog Club: you DO talk about Blog Club—on social media, that is. If your blog were a rock band, platforms like Facebook, Twitter, Instagram, and yes, even TikTok, would be your world tour. Create enticing snippets of your blog content to share on these platforms, and this best site to blog right here. Think eye-catching images, intriguing quotes, or short video teaseries that leave people craving more. Not only does this approach help leverage your existing content, but it also taps into a whole new audience who prefer their reading in bite-sized chunks.

Collaborate to Accumulate

Look around at fellow bloggers or influencers who align with your niche. Reach out and propose a collaboration. This could be a guest post swap, a joint webinar, or even an Instagram Live session. Collaborations are like the blogosphere’s handshake—it’s a way to say, “Hey, I think you’re cool, let’s do something together.” Plus, it exposes your blog to their audience and vice versa, a win-win!

Credit: photo by

SEO: Not as Boring as It Sounds

Sprucing up your SEO can work wonders for attracting new eyes. Update your older posts with current keywords, add fresh links, and maybe even a new coat of paint—figuratively speaking. Tools like Google’s Keyword Planner or Yoast can help make this task less of a headache and more of a treasure hunt. Who doesn’t want their blog popping up like a happy Jack-in-the-box on Google’s first page?

Email Marketing: The Old Ones are the Best

If you’ve been collecting dust along with email addresses, it’s time to put them to use. Send out a catchy, fun newsletter that makes your subscribers excited to click through. Include updates, roundups of popular or updated posts, or exclusive content just for subscribers. Make them feel special—they are your VIPs, after all.

Refresh and Repurpose

Take a stroll down memory lane and identify your top-performing or most evergreen posts. Give these posts a makeover with updated content, new images, or even expand on the topics with fresh insights. Then, re-release them like a blockbuster director’s cut that everyone’s been waiting for.

Engage Directly With Your Readers

Don’t just talk at your audience—talk with them. Engage directly by responding to comments, asking readers for their opinions, and creating content that answers their questions. People stick around when they feel involved. It’s like being part of a club; everyone wants to be where the action is.

Host a Giveaway or Contest

Who doesn’t love free stuff? Host a giveaway or a contest with the entry requirement being to subscribe, share your posts, or comment. It’s a fun way to increase engagement and attract people who love both freebies and possibly, your content.

Analytics Are Your Ally

Dive into your blog analytics to see where your traffic is coming from and what posts are doing well. Use this data to fine-tune your strategy. Analytics can tell you more about your audience than you might think. Like a digital Sherlock Holmes, use those clues to figure out what your readers love and give them more of that.

With these tips, your old blog won’t just get new readers—it might just become the next big thing (again)!

Leave a Reply

Your email address will not be published. Required fields are marked *

Discover more from Blogging and Living

Subscribe now to keep reading and get access to the full archive.

Continue reading